Shoe Return Policy and Sizing
Most wrong-size returns are preventable: measure in millimetres, check brand fit, keep shoes unworn indoors, and read the retailer policy before checkout.
Brannock: measuring and fitting instructions · 2026-09-05
Key takeaways
- Measure both feet while standing, ideally late in the day when feet are at their largest.
- After the formula, check the brand and model page because fit offset can move the final size by a half size or more.
- Manufacturer advice: Size labels and measured foot length are different quantities. A chart does not establish the fit of every model.
- For online purchases, prefer retailers with easy returns whenever the fit signal is uncertain.
How to use this guide
Use this page as a decision aid before opening a brand or model guide. The formula gives the starting point; brand fit decides the final choice.
Size labels and measured foot length are different quantities. A chart does not establish the fit of every model.
What is the quick rule for shoe return policy and sizing?
The practical rule is: Measure both feet while standing, ideally late in the day when feet are at their largest.